About Us..

At Earth & Fern, we understand that in today’s fast-paced world, finding time to take care of you can feel impossible. Between work, family, and everyday responsibilities, it’s easy to put yourself last. But what if self-care wasn’t just a luxury, but a necessity—one that allows you to show up better for yourself, and those around you?

That's where we come in. As we enter 2025, we're shifting our focus to help you reclaim the most valuable thing you have: your time. We're here to help you pause, reflect, and indulge in those precious "me moments" that restore and replenish your mind, body, and spirit. After all, you deserve it.

We’ve listened to your feedback and heard you loud and clear. You’ve asked for products that make self-care simpler, more accessible, and impactful. So, we’re expanding our product lineup to meet your needs. While we’ll still offer your favorite apparel, greeting cards, and totes, we’re adding a variety of new items that are all about self-care and wellness. Think soothing bath additives, journals, self-improvement books, loungewear, grounding mats, room sprays, and much more—all designed to help you slow down, breathe, and focus on what truly matters: you.

Our products are not just things; they’re tools to help you create a life filled with intention and self-love. Whether it's the gentle embrace of a cozy robe after a long day, the calming ritual of a luxurious bath soak, or the grounding serenity from a mat underfoot, every item we offer has one purpose: to make you feel cared for.

We also remain committed to the planet we all share. Wherever possible, we strive to offer eco-conscious products that respect both your well-being and the Earth’s. We believe you can live your best, most mindful life while still honoring the world around you.

In 2025, we’re embracing a new mantra: The Year of Self-Care. It’s about taking time for you—because you deserve it. And we’re here to make sure you have everything you need to do just that.

With love and light,

 

Founder

EARTH & FERN

 

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